Barilla to acquire US macaroni-cheese maker Goodles, keeping founder as CEO
Italian pasta giant Barilla announced it will buy American macaroni-cheese brand Goodles, with co-founder Jen Zeszut remaining in charge.
Barilla confirmed an agreement to purchase Goodles, a US-based macaroni-cheese company. President Guido Barilla said the deal reflects the brand’s strong growth and product quality. The acquisition will keep Goodles’ co-founder and CEO Jen Zeszut at the helm of its Santa Cruz operations. Barilla described the transaction as an exciting future opportunity.
Why it matters
The deal expands Barilla’s footprint in the US snack sector and keeps Goodles' leadership intact.
In this story
Barilla acquisitionGoodles macaroni cheeseUS snack marketcross-border M&Abrand growthCEO retention
