Bella Hadid Teams Up with Gigi for Guest in Residence Western Campaign
Bella Hadid joins sister Gigi in Guest in Residence's fall denim campaign, featuring a cowgirl-themed shoot in Wyoming.
Guest in Residence has introduced its first denim-focused fall line, enlisting Bella Hadid to appear with her older sister Gigi Hadid. The campaign, styled as a western face-off, features both sisters in jeans, cashmere knits and cowboy hats, highlighted in a teaser video where they walk toward each other. Photographer Clara Balzary shot the main images on a Wyoming horse farm, with the expansive Jackson Hole landscape providing a backdrop.
Gigi explained that denim, paired with cashmere, forms her personal uniform and guides the brand's new direction. Bella's participation is her inaugural role in a Guest in Residence campaign since the label's 2022 debut. The sisters have previously shared runway and campaign work, including a joint Victoria’s Secret show and a Versace advertisement.
Why it matters
The collaboration signals Guest in Residence's shift toward denim and boosts the brand's visibility through high-profile sibling models.
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