Beyoncé sells $948 empty wooden crate on her birthday, fans mock price
Beyoncé’s online store listed an 18-by-14-inch pine crate for $948, marketed as a display for her vinyls but without any records inside, prompting widespread online ridicule.
On her birthday, Beyoncé’s official website offered an 18-by-14-inch pine wood crate priced at $948, described as a holder for a Beyoncé vinyl collection but explicitly stating that vinyls are not included. The design draws inspiration from classic beekeeper crates and includes custom engravings and a faux-gator-skin strap with gold hardware. The product launch coincided with the 20th anniversary of her "B’Day" album, and added shipping and tax fees bring the final price to more than $1,000.
Fans quickly took to social media to criticize the cost, labeling it absurd and questioning the purpose of paying for an empty box. Some commenters warned others not to purchase the item, calling the price excessive. A spokesperson for Beyoncé has not provided comment on the matter.
Why it matters
The story highlights consumer backlash against high-priced celebrity merchandise and raises questions about marketing value.
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