Boots adds eight new beauty labels, from luxury skincare to affordable makeup
Boots has introduced eight fresh beauty brands this autumn, expanding its range with premium skincare, haircare and budget-friendly cosmetics.
Boots' beauty department is being refreshed with eight new brands, giving shoppers a broader selection of high-end and value products. Luxury skincare labels Sunday Riley, known for its Good Genes treatment, and Kate Somerville, founded by the eponymous aesthetician, are now on shelves. Olaplex hair treatments arrive after strong online demand, while By Terry, the French makeup brand of Terry de Gunzburg, debuts in selected stores.
TV personality Rochelle Humes launches the Eulah line, and the retailer rolls out its own EDIT by Boots cosmetics range featuring skincare-infused makeup. Additional entrants include Laura Geller, Kopari and the American makeup brand Laura Geller, with many launching in stores on October 19 and online the following day. The rollout coincides with ongoing upgrades to over 50 Boots locations and a push to showcase premium miniatures across its 180 UK beauty halls.
Why it matters
The expansion gives UK shoppers more choice and signals Boots' push to strengthen its beauty market position.
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