Broadway Turns to Horror with New 'Paranormal Activity' Play Amid Empty Theaters
A new stage version of the 'Paranormal Activity' franchise has opened at the August Wilson Theater as many New York venues remain dark.
Broadway faces a vacancy crisis, leaving fifteen of its 41 flagship venues empty, prompting producers to explore new genres. The August Wilson Theater now hosts a stage adaptation of the 'Paranormal Activity' movies, aiming to capture the youthful, thrill-seeking audience that fuels horror cinema. Co-produced by Jason Blum's Blumhouse and directed by Felix Barrett, the play introduces a fresh plot centered on a Chicago couple relocating to London, rather than re-hashing the film series.
Early preview performances have been fully booked, outpacing recent hits like the Tony-winning musical 'Schmigadoon.' Organizers are counting on the genre’s reputation for repeat viewings and viral buzz to revive ticket sales. Critics will deliver their verdicts this weekend, determining whether the haunted-house concept can sustain Broadway’s recovery.
Why it matters
Broadway hopes horror can revive ticket sales as many theaters sit empty.
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