Bud Light launches NFL season campaign featuring Peyton Manning and Shane Gillis

Bud Light, which has sponsored the NFL for almost three decades, kicked off the 2026 football season with a fresh advertising push starring Pro Football Hall of Famer Peyton Manning and comedian-podcaster Shane Gillis. The two videos, titled "The Move" and "Armchair," will run across linear TV, streaming services and digital outlets. Anomaly New York handled the creative development, while Damien Shatford of Biscuit directed the spots.

Todd Allen, senior vice president of marketing at Bud Light, explained that the ads celebrate the lengths fans will go for their teams and for a Bud Light on game day. In addition to the ads, the brand is rolling out colorful team-branded cans and a series of fan promotions, including a chance to win a month of NFL+Premium, tailgating essentials, and tickets to NFL games, with a national contest offering Super Bowl LXI tickets. Consumers can learn more at Budlight.com and follow the brand on its social channels.