California adopts new front-of-package label for non-ultraprocessed foods

Governor Gavin Newsom enacted Assembly Bill 2244, mandating a new front-of-package “Non-Ultraprocessed Certified” seal that will be overseen by the California Department of Public Health. The agency must develop the label, similar in appearance to the USDA Organic mark, and accredit certifying agents by June 1, 2028. Certified items will appear on a public database and retailers will be required to showcase the seal prominently.

The measure aims to give consumers a quick visual cue for healthier choices, despite the absence of a nationwide definition of ultraprocessed foods. Experts caution that a patchwork of state labels may create inconsistencies for producers while federal agencies work on a uniform definition. The initiative reflects growing concern over links between ultraprocessed food consumption and health risks such as prediabetes.