Callaway terminates partnership with Good Good Golf after backlash over abusive ad
Callaway has ended its collaboration with YouTube channel Good Good Golf after a promotional video depicting a man shoving a woman sparked criticism for seeming to condone violence.
Callaway announced the termination of its brand alliance with the YouTube collective Good Good Golf after a controversial advertisement sparked outrage for portraying a man shoving a woman as she reached for a new driver. The video, intended as a nod to the 2026 movie Obsession, was widely condemned for appearing to normalize abusive behavior. CEO Chip Brewer issued an apology, emphasizing that the material was inappropriate and contrary to Callaway's stance against discrimination and domestic violence, and confirmed its immediate removal.
Within days, the partnership was officially ended, and Callaway pledged a $1 million contribution to organizations focused on preventing violence against women and supporting survivors. The incident also led to the removal of Good Good Golf merchandise from retailers such as Dick's Sporting Goods and Golf Galaxy.
How this was covered
- Right-leaning outlets covered this 78m later
Why it matters
The split highlights corporate responsibility and the financial impact of controversial content in sports marketing.
How this story developed
- Aug 25 Callaway and Good Good Golf issue apologies after controversial driver ad
- Aug 27 Callaway publicly admitted it had approved the controversial ad.
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