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Career coaches reveal common networking missteps that repel contacts

Experts warn that generic outreach, poor etiquette and overly transactional requests can sabotage networking efforts, especially in a tight job market.

Career specialists say many job seekers damage their networking by sending impersonal, mass-produced messages and treating contacts solely as means to an end. Jasmine Escalera advises linking outreach to a real connection, such as a common interest, while Madeline Mann stresses showing the time you’ve invested in the request. Brandon Dock notes that in-person conversations still deliver the strongest results, a view echoed by Dorie Clark, who cautions against relying exclusively on social media.

Professional conduct— limiting alcohol, using a polished tone, and dressing for the industry— is deemed crucial, with Lisa Richey highlighting the confidence conveyed by a firm handshake. Finally, the coaches recommend nurturing contacts continuously, asking modest, well-targeted favors, and always following up with gratitude and evidence of how the advice was used.

Why it matters

Effective networking can be decisive for job seekers in a competitive market.

In this story

networkingpersonalized outreachprofessionalismface-to-face interactionpower dynamicsfollow-updress codeonline messaging
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