Celsius inks NIL partnerships with four rising college football stars

Celsius revealed that it has signed name, image and likeness contracts with four collegiate football athletes: Michigan quarterback Bryce Underwood, Oregon quarterback Dante Moore, Texas wide receiver Cam Coleman and Ohio State wide receiver Chris Henry Jr. The agreements will involve the athletes producing brand-related content, participating in on-campus moments and engaging fans. Underwood, who posted 2,428 passing yards and 11 touchdowns last season, said the partnership aligns with his approach to the game.

Moore, a former All-Big Ten third-team selection, and Coleman, a former SEC All-Freshman honoree, each emphasized the synergy between their training routines and the brand. Freshman Henry, a five-star recruit ranked No. 11 in his class, will debut his college career under the new deal. Celsius chief brand officer Kyle Watson described the collaborations as authentic extensions of the athletes' ambitions beyond traditional sponsorships.