Charlie Woods signs NIL partnership with TaylorMade, joining his father's brand
Seventeen-year-old Charlie Woods has secured a name, image and likeness deal with TaylorMade Golf, adding him to the company's athlete roster.
TaylorMade Golf confirmed a new name, image and likeness contract with Charlie Woods, the 17-year-old son of Tiger Woods, who also serves as a partner for the brand. The teenager, currently a senior at the Benjamin School in Florida and bound for Florida State in the 2027-28 school year, joins his father's legacy with the company. TaylorMade noted his projected NIL valuation of $3 million and cited his recent results, including a tie for seventh at the Junior Players Championship and a win at the 2025 Team TaylorMade Invitational.
The partnership was highlighted in a video showing Woods in a locker room setting, and the company's CEO David Abeles praised his competitive drive. This addition expands TaylorMade's roster, which already includes other young golfers such as Kai Trump.
Why it matters
The deal shows how high-profile family ties are influencing lucrative NIL opportunities in junior golf.
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