Chelsea secures front-of-shirt deal with Circle Internet Group
Chelsea has signed a front-shirt sponsorship with Circle Internet Group, featuring the company's USDC stablecoin on the kit.
Chelsea confirmed a partnership with Circle Internet Group, making the firm its first front-of-shirt sponsor of the season. Circle, a publicly traded financial-services company, will promote its USDC stablecoin on the team's shirts. While the exact monetary value was not released, analysts speculate the sum aligns with the typical rate paid to leading Premier League clubs.
The deal is set for an initial one-year term and includes an option to prolong the arrangement, though it is not specified who holds that option. No further contractual specifics have been made public. This marks a notable entry of a cryptocurrency-related brand into mainstream football sponsorship.
Why it matters
It introduces a major cryptocurrency brand to a global football audience, signalling growing mainstream acceptance of digital assets.
In this story
