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China launches antitrust investigations into four major online travel platforms

Chinese regulators have opened probes into Hangzhou Taomei Aviation Service, Tongcheng Network Technology, Tujia Online Information Technology (Tianjin) and Beijing Sankuai Information Technology over possible anti-competitive practices.

Authorities in Beijing have initiated formal investigations into four leading online travel booking platforms—Hangzhou Taomei Aviation Service, Tongcheng Network Technology, Tujia Online Information Technology (Tianjin) and Beijing Sankuai Information Technology—citing concerns that their practices may undermine fair competition and the rights of merchants. The Beijing Municipal Administration for Market Regulation disclosed the probes, which are part of a broader regulatory review conducted together with the State Administration for Market Regulation and the Ministry of Culture and Tourism.

The China Hospitality Association expressed support for the investigations, calling for clearer rules around search rankings, traffic allocation, commission rates and promotional programs, and urging stronger industry self-discipline. The regulatory push follows a 5.18 billion yuan antitrust penalty levied on Trip.com for abusing its dominant market position. Officials indicated that the investigations aim to ensure a level playing field for all participants in China's online travel sector.

Why it matters

The probes could reshape how major Chinese travel platforms operate, affecting competition and consumer pricing.

In this story

antitrust investigationonline travel platformsfair competitionmarket regulationChina Hospitality Associationalgorithm transparencycommission ratestravel booking market
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