Chinese automakers flood Paris Motor Show, intensifying pressure on European manufacturers

Next week’s Paris Motor Show will host a historic presence of 20 Chinese car manufacturers, double the number displayed at the previous edition. Established players like BYD and Chery will be joined by newcomers such as Aito and Avatr, reflecting China’s rapid expansion into the European market where it now commands a 10.7% share, surpassing long-standing Japanese brands. European automakers are under strain from weak demand, U.S. tariffs and the high cost of electrification, prompting job cuts at Volkswagen and BMW.

In response, the EU has imposed duties on fully electric Chinese cars and is debating additional measures for plug-in hybrids and local content requirements for EV subsidies. Some European firms are also partnering with Chinese companies, exemplified by Stellantis’ joint venture with Dongfeng, while using the show to unveil affordable electric models like the revived Citroën 2CV. The surge of Chinese entrants is seen as revitalising motor shows and intensifying competition for European buyers.