Chipotle launches $1 million free-food giveaway with daily trivia challenge

Chipotle’s Meal of Fortune promotion runs from August 18 through August 20, targeting Rewards members in the United States and Canada. Players must answer five questions correctly between 9 a.m. and 8:59 p.m. EST each day, with the first 8,000 qualifiers each day earning an hourly prize. Hourly giveaways consist of 5,000 buy-one-get-one offers, 1,500 free cilantro-lime sauces and 1,500 free queso blanco offers.

Participants who answer all five questions correctly may be randomly selected for one of 53 silver tickets; a correct answer to a bonus question on a ticket grants free burritos for a year. All players receive daily points - 25 points for four correct answers and 50 bonus points for those who do not win food, while the company also distributes 5 million points each day. Additionally, members can exchange 10 points for a chance to win a limited-edition card game and a Build Your Own Family Meal. Stephanie Perdue, senior vice president of brand marketing at Chipotle, said the initiative expands the Chipotle IQ experience and adds new ways for fans to engage.