Cole Haan Expands Into Women's Golf Apparel Amid Rising Female Participation

Cole Haan, a historic American label, debuted a women’s golf apparel range after testing the market through partnerships with Byrdie Golf Social Wear and PXG. The new line includes performance-focused pieces such as four-way stretch polos, a skort and a weather-resistant windbreaker, with prices from $98 to $218. Jeanine Farucci, vice president of global brand marketing, highlighted the brand’s strategy to serve current shoppers while attracting new female golfers, noting the demographic’s rapid growth and lifestyle focus.

The collection is being rolled out primarily via digital channels and select wholesale partners, while footwear is already available in most stores. Cole Haan hopes to eventually expand the apparel presence in brick-and-mortar locations as the segment develops.