Coles and Woolworths explore facial-recognition pilots amid rising store violence

Coles and Woolworths recently completed early-stage experiments with facial-recognition technology as part of efforts to curb retail crime. Coles described its activity as a one-off, controlled proof-of-concept that did not involve any personal data and said no decision on deployment has been reached. Woolworths tested the system at its New Zealand headquarters and, while not commenting on future use in Australia, stressed the importance of protecting staff and shoppers from aggression, including weapon threats.

Their initiatives come after Bunnings won a legal case permitting limited AI surveillance to protect employees and customers. Industry bodies such as the Australian Retail Council argue that, when used responsibly, such tools can help identify repeat offenders and reduce violence. Updated guidance from the Privacy Commissioner now permits facial-recognition in public spaces, including retail venues, provided privacy standards are met. Both retailers said they will keep evaluating safety measures for workers and patrons.