College volleyball tournament rolls out $1 million prize in AT&T Stadium
The inaugural "Spikes Under the Lights" event will stage four top women’s college volleyball teams in a one-night tournament at AT&T Stadium, offering a record $1 million prize and national TV coverage.
One outlet' "FOS Engineered" series details how the new "Spikes Under the Lights" tournament will bring four elite women’s college volleyball programs together for a one-night competition inside AT&T Stadium. The event promises a historic $1 million winner’s purse, the largest in the sport’s history, and will be broadcast live to a national audience. Transforming the football arena into a volleyball court requires a 36-hour build that includes premium seating, concert-style staging, and extensive broadcast infrastructure.
The organizers are investing $4-5 million to launch the property, coordinating more than 150 production staff across stadium logistics, entertainment, and TV crews. Sponsorship activations, ticket pricing, and ancillary entertainment are designed to position the tournament as an annual destination event.
Why it matters
It shows how college sports are being packaged as major entertainment spectacles with big prize money and TV deals.
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