Converse withdraws sneaker ad after backlash over KKK-like imagery
Converse pulled two promotional images for its Chuck 70 X campaign after users said the visuals resembled Ku Klux Klan symbols.
Two ads promoting Converse’s global Chuck 70 X line were taken down after online users argued the images recalled Ku Klux Klan symbols. The first scene displayed K-pop performer Karina holding black high-tops beside a white skirt, with lighting that formed a pointed, hood-like outline and the shoes hanging from it. A second shot depicted models climbing a ladder to reach shoes suspended from a tree branch.
Critics, including photographer Stephanie Schwartz and educator Kendall C. Peacock, said the composition was deliberate and insensitive, urging the brand to answer who approved the work and to consider a boycott. Converse responded to Footwear News, apologizing, removing the content from its channels, and pledging to do better. Social media users, such as DJ SoulChild AC, noted the clear resemblance to Klan iconography and called for accountability.
Why it matters
The incident shows how brand imagery can trigger cultural backlash and affect consumer trust.
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