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Costco introduces Vanilla Apple Pie Sundae for the autumn season

Costco's food court now offers a $2.99 Vanilla Apple Pie Sundae, featuring vanilla soft-serve, apple pie filling and cinnamon-dusted crust pieces, available for a limited time.

Costco has added a Vanilla Apple Pie Sundae to its food court lineup, priced at $2.99 and composed of vanilla soft-serve, apple pie filling and crunchy pieces of cinnamon-sprinkled crust. The launch coincides with the autumn season and follows the earlier summer Strawberry Shortcake Sundae. Customers on platforms like X, Instagram and Facebook have largely responded positively, calling the dessert a perfect seasonal treat, though some note the absence of caramel sauce or pumpkin-flavored ice cream.

The sundae is offered for a limited period, and its introduction comes as the retailer also re-introduced its Twisted Churros for a short run. Overall, the new menu item has generated buzz and mixed suggestions for future variations.

Why it matters

The launch shows Costco's strategy to refresh its food court with seasonal items that attract shoppers and boost foot traffic.

In this story

vanilla apple pie sundaecostco food courtseasonal dessertsoft serve ice creamapple pie fillingcinnamon crusttwisted churrossocial media reaction
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