Dario Vitale appointed creative director of Emporio Armani amid industry surprise

Emporio Armani confirmed that Dario Vitale, a 43-year-old Italian designer, will take over as creative director of the label. Vitale first entered the spotlight with a highly praised Versace collection presented in September 2025 at the Pinacothèque Ambrosine, where he was credited with restoring the brand’s sex-appeal and injecting humor and cultural references. Two months later Versace announced his exit, leaving his future uncertain.

Armani, which lost its founder Giorgio Armani in September 2025, seized the opportunity to bring Vitale on board, a move described by industry observers as a bold strategic shift. The hiring is expected to rejuvenate Emporio Armani’s aesthetic and market position. The decision has generated widespread discussion within fashion circles about the brand’s direction.