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Debenhams disposes of Nasty Gal as part of balance-sheet overhaul

Debenhams has transferred ownership of the Nasty Gal brand to US firm WSG Brands, describing the move as a non-core asset sale.

Debenhams confirmed that it has sold the Nasty Gal brand to US-based WSG Brands, a company that specializes in acquiring culturally relevant fashion labels. The retailer framed the deal as the disposal of a non-core asset intended to bolster its balance sheet amid an ongoing turnaround effort. This divestment comes shortly after Debenhams agreed to sell its Sheffield warehouse to Primark for a separate transaction.

The group, which also operates brands such as Karen Millen, Oasis, Warehouse and Dorothy Perkins, reported a pre-tax loss of £108 million for the last financial year, an improvement from the previous year's £326 million loss. Chief executive Dan Frinley said the turnaround “continues at pace” and that the Nasty Gal sale aligns with the company’s strategic goals.

Why it matters

The deal reduces Debenhams' exposure to non-core brands, aiding its financial recovery.

In this story

DebenhamsNasty GalWSG Brandsbalance sheetturnaroundnon-core assetwarehouse salefashion brand
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