DeMellier unveils Autumn/Winter 2026 line and opens first London flagship

DeMellier London debuted its Autumn/Winter 2026 collection, featuring the Brooklyn line that builds on the best-selling New York bag and is priced from £540 to £625. Both sizes are made in Italy using leather from Gold-rated tanneries and incorporate practical details such as fold-over closures and roomy interiors. Founder Mireia Llusia-Lindh says the brand targets informed consumers who value design, craftsmanship, price integrity and responsible production.

The label, already popular with figures like Catherine, Princess of Wales, Beyoncé and Anne Hathaway, will open its first flagship store on Sloane Square, surrounded by luxury neighbours. DeMellier’s growth reflects a broader shift as shoppers move away from high-logo, high-price luxury toward understated yet high-quality alternatives. The company also runs a program that funds vaccines for children with each purchase. By controlling its own retail space, DeMellier hopes to deepen customer relationships while maintaining selective expansion.