Democrats can boost November chances by framing immigration as a pro-worker issue

A newly released internal memo from Winning Jobs Narrative Action, a Democratic-aligned advocacy group, outlines a messaging strategy for the party ahead of the midterm elections. Based on nine months of research and online surveys, the memo recommends framing immigration as a pro-worker, pro-economy issue, using messengers like faith leaders who can speak to community benefits. It identifies two top-performing messages: one that stresses immigrants’ tax contributions and another that contrasts ICE spending with cuts to food and health-care assistance.

The document also lists four traps Democrats should avoid, such as ignoring the issue, focusing only on compassion, presenting harms without solutions, or adopting a hard-line enforcement stance. Experts like Steve Pierce and former NSC border director Andrea Flores endorse the approach, noting that voters need a clear, pragmatic alternative to Trump’s immigration policies.