Design leaders say AI will augment, not replace, professional designers
Industry heads argue that generative AI should be seen as a tool that enhances designers' work rather than a threat to jobs.
The chief executive of the Design Council, Mat Hunter, says designers are increasingly using generative AI to boost their output, but the technology is not expected to displace them. Deborah Dawton, leading the Design Business Council, adds that deep expertise, empathy and sector knowledge protect top designers from being supplanted. Recent data show the design sector expanded 40% from 2019 to 2023 and added 15% more jobs between 2020 and 2025, outpacing overall economic growth.
Regional reports highlight an 88% income rise in Wales and a 67% increase in the north-east of England, while the south-east remains the largest hub. Both leaders cite a decline in design-related GCSE entries as a pressing skills gap, urging better education resources. Andrew Duff of the Society of Garden and Landscape Designers notes that many in his field view AI as an office “intern” rather than a replacement.
Why it matters
Understanding AI's role helps designers and policymakers address workforce needs and skill gaps.
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