Digital Ad Trailblazer Launches Book on Leadership Lessons From the Dot-Com Collapse

Forbes Books has released The 24/7 CEO, a memoir by digital-advertising pioneer David J. Moore that chronicles the rise and near-collapse of 24/7 Media, which he co-founded in 1997. Within three years the company operated in 52 offices across 29 nations and reached a market cap of $1.8 billion, only to see its share price tumble below a dollar after the dot-com crash, triggering mass layoffs and a “going concern” audit.

Refusing bankruptcy, Moore leveraged four decades of media and tech experience to navigate the crisis, emphasizing resilience, adaptability, and decisive execution. The book offers concrete leadership insights for today’s executives, especially amid the current AI platform transition, a point highlighted by Google Business Finance Officer Jonathan Hsu. Moore’s career later included a $649 million sale of 24/7 Media to WPP, a stint as Global President of WPP Digital, and leadership roles at the IAB and its Tech Lab.