Digital Brand Architects adds NBA and NFL spouses Shannon Hart and Mya’Danielle Smith to roster

Digital Brand Architects confirmed that it has signed two high-profile lifestyle creators, Shannon Hart and Mya’Danielle Smith, as part of its strategy to work with female entrepreneurs who command sizable audiences. Hart, a nurse based in Philadelphia, is married to New York Knicks star Josh Hart and shares content about family, beauty, wellness and sports culture. Smith, who also resides in Philadelphia, manages ventures in real-estate, fashion and community leadership and is married to Philadelphia Eagles receiver DeVonta Smith.

The agency highlighted the value of creators with authentic ties to sports and lifestyle sectors for brands and marketers. Recent DBA signings also include London-based Cherry Beagles, co-founder of the female-focused 400 Club, along with Gracie Kramer, Vic Jacobi, Treasure Wilson and Madison Appel. Founder and CEO Raina Penchansky noted that the firm has been pioneering creator representation since 2010.