Disney appoints Joss Hastings as senior VP to head global consumer products marketing
The Walt Disney Co. has promoted Joss Hastings to senior vice president of marketing for its Disney Consumer Products division.
Joss Hastings has been elevated to senior vice president of marketing for Disney Consumer Products, taking charge of the division's global marketing strategy. Her prior role involved managing high-profile partnerships, including the brand's Formula 1 and Vogue initiatives. In her new position, Hastings will answer jointly to Asad Ayaz, Disney’s chief marketing and brand officer, and Lisa Baldzicki, president of the consumer products unit.
The promotion comes as Disney reorganizes the consumer products segment, moving it from the Experiences division to the Entertainment division in the fall. This restructuring aims to align product monetization more closely with the studios that create the intellectual property. Disney also plans to showcase a range of new items at the D23 conference in Anaheim this weekend.
Why it matters
The appointment signals Disney's focus on tighter integration of its brands with consumer product sales.
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