Disney partners with Dhar Mann Studios to create original short-form series
Disney has entered a partnership with Dhar Mann Studios to produce 20 new episodes of short-form content for its streaming platforms.
Disney announced a content partnership with Dhar Mann Studios, tasking the creator to deliver 20 episodes of original programming for its streaming services. Known for short, moral-focused dramas that garner billions of weekly views, Dhar Mann will bring his distinctive storytelling style to Disney's audience. The specific nature of the episodes, including whether they will be vertical-format videos, remains unspecified.
This move supports Disney's strategy to transform Disney+ into a comprehensive membership ecosystem, complementing recent Hulu integration and the launch of the Verts vertical-video feature. In parallel, Disney has rolled out a TikTok collaboration that lets fan-generated clips appear on both platforms, and earlier secured a deal with Fox Entertainment for 40 narrative vertical videos. Executives Asad Ayaz and Debra OConnell highlighted the synergy between Dhar Mann's global following and Disney's brand.
Why it matters
The deal expands Disney's short-form content slate, tapping a creator with a huge online following to attract younger viewers.
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