Documentary Traces Zyzz's Rise, Influence and Tragic End in the Digital Age

Poster Boy: Becoming Zyzz, now streaming on Apple TV and Prime Video, chronicles the transformation of Aziz Shavershian from a shy teenager in Sydney to an internet fitness icon known as Zyzz. Director Selina Miles uses his own videos and testimonies from friends and his brother Said, a professional bodybuilder, to chart his ascent through early social media channels such as YouTube and Facebook. While promoting a message of personal betterment, Zyzz also embraced confrontational catchphrases and cultivated a controversial online presence that attracted both admirers and detractors.

The film discloses his reliance on anabolic steroids, clenbuterol and a cocktail of morphine, cocaine and benzodiazepines that caused acute respiratory failure in Thailand at age 22. Miles argues that his experience foreshadows the modern supplement-peddling economy and the rise of polarising male influencers, urging viewers to consider how digital incentives can reshape identity.