Elderly Aids Ltd fined £190,000 for massive nuisance-call campaign

The Information Commissioner’s Office fined Elderly Aids Ltd £190,000 for repeatedly contacting vulnerable seniors with unsolicited sales pitches for call-blocking equipment. Between May 2024 and February 2025, the company made 758,053 cold calls, many to numbers registered with the Telephone Preference Service. Roughly 20 complaints described callers as aggressive, misleading and failing to identify themselves, with one victim reporting an upfront charge of £139 and a £6.99 monthly fee.

The ICO noted that Elderly Aids Ltd ignored repeated requests for information and attempted to strike itself off the Companies House register during the probe. Andy Curry, head of investigations at the ICO, said the actions showed a blatant disregard for the law and for vulnerable consumers. The regulator also mandated that the firm stop making illegal marketing calls, warning of further action, including possible director disqualification, if the fine is not paid.