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Elon Musk’s daughter stars in Desigual ad condemning AI and family ties

Vivian Wilson, Elon Musk’s 22-year-old transgender daughter, appears in Desigual’s “Born to Disobey” video that criticises AI reliance and hints at their strained relationship.

Spanish fashion label Desigual launched a commercial featuring Wilson alongside a humanoid robot that challenges society’s growing dependence on artificial intelligence. The ad’s tone mirrors Musk’s own AI warnings while also serving as a personal jab at her estranged father. Wilson, who began transitioning at 16 and changed her name from Xavier, has been publicly distant from Musk. The film, titled “Born to Disobey,” promotes authenticity over machine-like obedience.

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