Epic’s annual gathering mixes new client announcements with quirky song choices
At its yearly conference, Epic highlighted fresh customer wins and paired each health system with a themed song, sparking curiosity about the song-selection process.
During the intermission and executive address of Epic’s annual meeting, staff members revealed a roster of newly signed health-system clients and noted the electronic health-record platforms they replaced. Each announcement was accompanied by a brief musical excerpt that referenced the institution’s name or locale, such as a Louis Armstrong classic for a children’s hospital named after Dolly Parton. Observers were left wondering who curates these soundtrack selections. The newsletter also points readers to a “Song of the Week” feature for further details.
Why it matters
It shows how health-tech firms blend marketing and entertainment to spotlight client acquisitions.
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