Erling Braut Haaland files lawsuit against Norwegian over World Cup ad
Erling Braut Haaland has sued Norwegian Air Shuttle for using his likeness in a World Cup ticket promotion, and a video hearing is set for October 9.
York Promotions Ltd., on behalf of football star Erling Braut Haaland, has initiated legal action against Norwegian Air Shuttle ASA, accusing the carrier of unlawfully exploiting Haaland’s recognizable hair in a World Cup ticket advertisement. The promotional image featured the slogan “We’ve never looked more Norwegian,” prompting the airline to delete the post after the lawsuit was filed. A preliminary video hearing is slated for Friday, October 9, to discuss the dispute.
The filing details remain confidential, and Norwegian has not provided a comment. At the time of the filing, Haaland is in Wales preparing for a Nations League match with the Norwegian national team. The case highlights concerns over athlete image rights in commercial marketing.
Why it matters
The suit underscores the importance of protecting athletes' personal branding from unauthorized commercial use.
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