Eurovision pushes unity and expansion despite boycotts, viewership dip and rule changes
Eurovision director Martin Green stresses the contest’s unifying purpose as the 2026 edition suffered boycotts and a viewership drop, while the 2027 show prepares new voting rules, a Bulgarian host city and launches in Asia and Canada.
Martin Green, director of the Eurovision Song Contest, reiterated the event’s mission to foster global togetherness as the 2026 edition was marred by boycotts from five countries over Israel’s involvement in the Gaza war, driving viewership down to 131 million. In response, the EBU introduced a rule barring winners from hosting if their state is embroiled in armed conflict and revised the voting system, moving to an online three-choice format after previous abuse.
The Netherlands’ public broadcaster NPO has opted back in, while Spain, Iceland and Slovenia remain undecided. Bulgaria will host the 2027 contest in Burgas, with BNT’s Milena Milutinova describing frantic preparations and existing venue assets. The brand is also expanding, launching a Eurovision Asia edition in Bangkok and welcoming Canada as a new participant, supported by a C$150 million government fund. These moves aim to offset the recent financial hit from Spain’s withdrawal and revive the contest’s global appeal.
Why it matters
Eurovision’s political tensions and reforms affect a major cultural event watched by millions worldwide.
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