Fanatics Secures Exclusive Retail Rights for DP World Tour and 2027 Ryder Cup

Fanatics announced a multiyear partnership with the European Tour Group that makes it the exclusive operator of the official DP World Tour and Ryder Cup European online and physical stores. The deal also names Fanatics as the sole retail partner for the 2027 Ryder Cup, which will be held at Adare Manor in Limerick, Ireland, as well as for the Amgen Irish Open, Genesis Scottish Open, BMW PGA Championship and Husqvarna British.

Under the agreement, Fanatics can design and sell licensed Ryder Cup Europe and DP World Tour products, including fan-friendly replicas of the on-course outfits worn by Team Europe on selected days, priced below the Loro Piana player garments. Richard Bunn of the European Tour Group cited unprecedented growth in fan bases and ticket sales, while Fanatics leaders Stephen Dowling and Chris Smith said the partnership leverages the company’s scale and product expertise to enhance the global retail experience for golf fans. Merchandise is slated to appear next year ahead of the Ryder Cup scheduled for September 13-16, 2027.