Fanatics Secures Official NFL Sportsbook Partnership Ahead of Season
The NFL has signed a new agreement with Fanatics to become its official sportsbook, with details to be announced before the regular season starts.
Following the lapse of the NFL's earlier sponsorships with multiple betting operators, Fanatics has reached a deal to serve as the league's official sportsbook. Under the terms, Fanatics will remit an undisclosed sum to the NFL in exchange for the right to attach The Shield to its stylized flag. The partnership is slated for public disclosure before the regular season begins.
Meanwhile, talks with FanDuel and DraftKings remain unresolved, primarily due to disagreements over higher fees for official streaming data supplied by Genius. Caesars, which previously held a smaller share of the market, appears to be stepping back from seeking a new agreement. Fanatics aims to disrupt the long-standing dominance of FanDuel and DraftKings in the sports betting arena.
Why it matters
The deal reshapes the NFL's betting landscape, giving Fanatics a foothold in a lucrative market.
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