Fans Queue for $38 French Dip Sandwich at the US Open
Spectators at the US Open are lining up for Salt Hank's $38 French dip sandwich, which includes prime rib, provolone, caramelized onions, horseradish aioli, fries and au jus.
During the US Open, a new food craze has emerged as fans flock to Salt Hank's, a West Village restaurant, to purchase its $38 French dip sandwich. The sandwich features a generous portion of prime rib, melted provolone, sweet caramelized onions, and a tangy horseradish aioli, served alongside shoestring fries and a sidecar of au jus for dunking. Lines often stretch for thirty minutes, indicating strong demand despite the steep price.
Diners describe the sandwich as consistently satisfying, ranking it above other popular sandwich types. While the cost and the messiness of eating a dip-heavy sandwich in a stadium setting are noted, the overall popularity suggests the novelty outweighs the inconvenience.
Why it matters
The trend shows how premium food offerings can drive fan engagement and revenue at major sporting events.
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