Fans swarm Apple stores as iPhone 18 Pro and Pro Max launch worldwide
Apple opened its new flagship store on George Street in Sydney at 8 a.m., while the Myeongdong store in Seoul began serving customers after a night‑long line. In India, major retail locations in Mumbai, Bengaluru and Delhi saw queues forming early in the morning, with stores extending hours to 10 p.m. Early buyers reported excitement over new color options, a variable‑aperture camera and the A20 Pro processor, though some noted the upgrades are incremental. A line‑jumper in Sydney brandished his phone and claimed to be the first owner, prompting a brief dispute among waiting fans.
How this was covered
- Right-leaning outlets covered this 2h later
- The two sides describe this in almost entirely different words
Why it matters
The launch highlights the strong consumer demand for Apple’s latest flagship phones and the cultural buzz they generate across multiple markets.
How this story developed
- Sep 9 Apple unveils iPhone Duo and new iPhone 18 Pro lineup with pricing for Hungary
- Sep 12 Apple’s website now shows pricing for the Philippines in addition to Hungary.
- Sep 12 Apple opened pre-orders on September 12 for the iPhone 18 Pro and iPhone 18 Pro Max in India, with deliveries slated for September 18 and prices starting at Rs 1,64,900.
- Sep 18 Apple’s simultaneous store openings on Friday triggered massive queues in Sydney, Seoul and several Indian cities.
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