FDA issues violation notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over elaichi ads
India’s Food and Drug Administration has served notices to three Bollywood stars for breaching advertising rules in a chewing elaichi campaign.
The FDA sent formal notices on August 14 to Shah Rukh Khan, Ajay Devgn and Tiger Shroff, alleging that their promotional spots for a chewing elaichi brand contravene the FSSI Act of 2006 and its updated regulations. The actors have been featured in extensive marketing across various media channels. The agency says the advertisements fail to meet required standards for health-related products.
Why it matters
The notice highlights regulatory enforcement of health-claim advertising, affecting celebrity endorsements and consumer protection.
In this story
FDA noticechewing elaichiBollywood actorsadvertising violationFSSI Actregulatory enforcementcelebrity endorsement
