Festive e-commerce sales in India generate roughly ₹24,000 crore in two days

Redseer Strategy Consultants reported that the first two days of India's festive e-commerce period generated gross merchandise value close to ₹24,200 crore, equivalent to over USD 2.5 billion, from an estimated 8-9 crore orders on major marketplaces including Amazon, Flipkart, Meesho and Ajio. Mobile phones led the category mix, representing about 38-40 % of total value, while consumer electronics and fashion each contributed roughly a quarter of sales.

Large appliances such as 55-inch TVs, refrigerators and air conditioners accounted for more than two-thirds of the appliance segment. The surge reflected a six-fold increase over the normal daily run rate, with a notable share of shoppers coming from Tier-2 cities and rural areas. Redseer expects the 11-day festive window to attract around 100 million shoppers overall.