FIFA launches U.S. and Puerto Rico bidding for 2030 World Cup media rights

FIFA is now accepting bids for the United States and Puerto Rico media rights to the 2030 World Cup, with an optional extension to include the 2024 championship. Romy Gai, the organization’s chief business officer, explained that the flexible approach follows the success of the 2026 tournament and aims to attract both traditional broadcasters and digital streamers. Proposals must be filed by midnight on November 19, and FIFA will consider separate or bundled packages for linear television and streaming services, though it prefers a single holder for English and Spanish rights.

Past deals saw Fox paying an estimated $485 million and NBCU’s Telemundo around $600 million, and the federation expects higher fees this round. Companies like Fox, NBCU/Telemundo, and Netflix, which already holds rights to future women’s World Cups, are likely to vie for the lucrative package. The 2030 tournament will be staged across Morocco, Portugal and Spain, with centenary matches in Argentina, Paraguay and Uruguay, while Saudi Arabia is set to host the 2034 edition.