Fixated appoints media veteran Mary Murcko as chief revenue officer
Fixated has hired Mary Murcko to lead its global revenue team, overseeing brand deals, media sales and sponsorship initiatives.
Fixated, a talent and production services firm for creators launched in 2024, named Mary Murcko as chief revenue officer for its global operations. Murcko will supervise brand collaborations, direct media sales, podcast sales, clipping services and other sponsorship functions. She will report to CEO Zach Katz and President Jason Wilhelm, who highlighted her strategic and growth-focused background.
Murcko’s résumé includes senior revenue roles at digital companies Skimm, Fullscreen, Catch+Release and at legacy publishers Condé Nast, Gannett and Rodale. Company leaders said her expertise in modernizing revenue streams will help deepen relationships with advertisers and expand sustainable business models for creators. Murcko expressed enthusiasm for Fixated’s integrated platform that combines talent, content, distribution and monetization. The appointment is positioned as a key step in scaling the agency’s creator-economy services.
Why it matters
The hire signals Fixated’s push to strengthen its commercial reach in the fast-growing creator economy.
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