Florida Attorney General sues Netflix over alleged data tracking and child-targeting practices
Attorney General James Uthmeier filed a lawsuit accusing Netflix of breaking state privacy law by claiming it does not track user data while secretly selling it to advertisers and targeting children.
James Uthmeier, Florida’s attorney general, has expanded his tech-industry crackdown to include streaming giant Netflix, filing a suit that claims the service violated state law by promising an ad-free, data-free experience while secretly gathering and selling subscriber information. The filing details how Netflix allegedly shifted to an advertising business in November 2022 after years of assuring users it did not track data.
Uthmeier also contends that Netflix’s children’s profiles are engineered to keep kids engaged, contrary to the company’s public statements. The lawsuit follows other actions against firms such as OpenAI, Roblox, Meta, Discord and Snap Inc., reflecting the AG’s focus on protecting minors online. He warned that companies monitoring every click must be held accountable and that parental oversight, not corporate profit motives, should guide children’s digital upbringing. The case was filed in the 7th Judicial Circuit in St. Johns County.
