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Former Meta product leader trades $250K salary for coaching startup founders

Jason Shen left a high-paying role at Meta to run Refactor Labs, coaching tech founders and earning a modest income while working fewer hours.

Jason Shen, the 40-year-old founder of Refactor Labs in Brooklyn, exited a senior product position at Meta—where he earned roughly $250,000 in cash compensation and vested RSUs—by June 2023. Earlier in his career he co-founded Headlight, later rebranded to Midgame before its acquisition by Meta in 2020. After a sabbatical, Shen launched his coaching practice in early 2024, concentrating on helping founders navigate co-founder conflict and scale their businesses.

His firm earned $369,000 in the last twelve months, with most clients on retainers or three-month packages. Shen now works about 20 hours a week, using AI tools to manage tasks, and balances his business with family life and personal projects such as writing a book and training for a fitness challenge.

Why it matters

The story shows how tech executives can pivot to entrepreneurship and find fulfillment beyond big-tech salaries.

In this story

career transitionexecutive coachingstartup foundersMetaproduct leadershipventure pivotwork-life balance
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