Former PGA Tour winner Hunter Mahan critiques Good Good ad fallout
Six-time PGA Tour champion Hunter Mahan said the controversial Good Good-Callaway ad was foolish, but the resulting penalties may be excessive.
Former PGA Tour star Hunter Mahan, a six-time tournament winner and former world No. 4, criticized the recent Good Good and Callaway promotional video as both dumb and poorly conceived. The ad showed co-founder Garrett Clark shoving a female brand representative, prompting Callaway to delete the spot, issue apologies, and sever ties with Good Good. The PGA Tour also withdrew its sponsorship of a November event, and several retailers removed Good Good clothing from shelves.
Mahan argued that the brand underestimated the broader audience it now reaches and that the punitive measures—loss of major partnerships and retail presence—appear overly harsh. He emphasized that large partners like Callaway and the PGA Tour demand higher standards and that the incident serves as a cautionary tale for smaller creators entering a bigger ecosystem. Callaway later pledged $1 million toward programs combating violence against women.
Why it matters
The story shows how missteps in influencer marketing can trigger major corporate and sponsorship fallout in the sports industry.
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