FSSAI orders explanations from Dr Reddy's, Nestle Health Science, Amazon and Flipkart over protein claims
India's food safety regulator has sent notices to four major firms, asking them to justify the high-protein and health benefit claims on their product packaging.
The Food Safety and Standards Authority of India (FSSAI) has publicly requested explanations from four large companies—Dr Reddy's, Nestle Health Science, Amazon and Flipkart—regarding the way they present protein and health benefit claims on product labels. According to the regulator, the packaging promotes attributes like high protein content, muscle strength, immunity support and improved energy metabolism, which may give consumers a false impression of the products' health effects.
The notices ask the firms to justify why regulatory action should not be taken. FSSAI indicated that this step is part of its ongoing scrutiny of food items that carry nutritional and health benefit claims. The companies are now required to submit their responses to avoid potential penalties. The development highlights heightened regulatory attention on marketing practices in India's food sector.
Why it matters
Consumers could be misled about nutritional benefits, and regulators are tightening oversight of health claims on food products.
In this story
