GameSquare transforms Stream Hatchet into all-in-one creator marketing platform
GameSquare has rebranded its livestream measurement service Stream Hatchet as Hatchet, a full-service analytics suite for brands targeting gaming-centric youth audiences.
GameSquare announced that its livestream measurement platform Stream Hatchet will now operate under the Hatchet brand, positioning itself as a comprehensive creator-matching and brand-marketing analytics solution. Leveraging ten years of data on over 50 million creators across more than 30 platforms, Hatchet now pulls metrics from Twitch, YouTube, Kick, TikTok and additional services. New features include an AI-powered Smart Search that translates plain-language queries into precise creator matches, as well as end-to-end campaign management tools that eliminate manual tracking.
The platform already serves clients like Electronic Arts and NASCAR, and aims to give marketers the same depth of insight as traditional TV ratings but for digital creators. Company leaders Justin Kenna and Alessandra Pinto highlighted the shift toward multi-platform creator ecosystems and the need for brands to understand audience behavior across gaming and mainstream culture.
Why it matters
Brands gain a unified tool to measure and activate influencer campaigns across the fragmented gaming and social media landscape.
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