Gen Z Leverages TikTok Videos to Secure Jobs and Internships Amid Tough Market
A recent study shows that nearly half of Gen Z have landed employment or internships through TikTok, prompting many young professionals to turn the platform into a digital résumé.
With unemployment rates at historic highs, Gen Z job seekers are increasingly using TikTok to broadcast their availability and talent. A study found that 46% of the cohort have obtained a job or internship via the platform, often after sending thousands of traditional applications. Individuals such as a New York event planner who landed a luxury-wedding gig and a Phoenix-born video producer who quickly generated interview interest illustrate the approach’s effectiveness.
Career adviser Amanda Augustine notes that video résumés let employers gauge both competence and cultural fit, a practice that may spread to older workers in creative sectors. Companies like luxury skincare brand ANFISA are even posting job ads on TikTok, seeking candidates who live and breathe the platform. While experts caution against overly informal content, the overall trend signals a growing role for social media in the hiring process.
Why it matters
TikTok is becoming a new hiring channel, reshaping how young workers present themselves and how employers evaluate candidates.
In this story
