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Gold purchases rise as shoppers seek affordable, lightweight designs after price dip

After a recent price correction, Indian buyers are showing renewed interest in gold, favoring lighter, lower-carat pieces and old-gold exchanges while staying price-sensitive.

The latest correction in gold prices has encouraged some Indian consumers to re-enter the market, but they continue to prioritize affordability. Darshan Desai of Aspect Bullion & Refinery expects ongoing volatility from US economic data and currency moves, even as festive buying provides support. Saumen Bhaumik of CaratLane observes that buyers are more deliberate, yet remain interested in both budget-friendly and premium jewellery.

Supriya Kataria of Kumari Fine Jewellery reports a shift toward lightweight, lower-carat pieces and greater scrutiny of price, charges and exchange values. Old-gold exchanges are becoming a key strategy for households to manage purchase costs, especially as the festive and wedding calendar extends. Overall, the market sentiment stays positive, though purchase decisions may take longer as consumers balance emotional spending with budget constraints.

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